Director of Marketing Analytics
Company: VirtualVocations
Location: Visalia
Posted on: March 28, 2025
|
|
|
Job Description:
A company is looking for a Director of Marketing Analytics and
Operations to lead their Marketing and GTM analytics strategy.
Key Responsibilities
Design and optimize a marketing reporting framework to provide
actionable insights into performance and customer journeys
Collaborate with various departments to develop a unified data and
reporting strategy that supports business growth
Analyze marketing campaigns to identify trends and areas for
improvement, advising on A/B testing best practices
Required Qualifications
12+ years in marketing analytics and operations, with 4+ years in
people leadership
B2B SaaS experience or related industry experience preferred
Expertise in marketing data modeling, performance tracking, and KPI
development
Proficiency in analytics and data visualization tools, CRM systems,
and marketing automation platforms
Deep knowledge of global data privacy regulations, ensuring
compliance with GDPR and CCPA
Keywords: VirtualVocations, Visalia , Director of Marketing Analytics, Executive , Visalia, California
|
Click
here to apply!
|
