Director of Digital Experience
Company: VirtualVocations
Location: Visalia
Posted on: March 28, 2025
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Job Description:
A company is looking for a Director of Digital Experience
responsible for enhancing patient engagement through CRM
strategies.
Key Responsibilities:
Develop and implement a comprehensive CRM strategy using Salesforce
Marketing Cloud and Salesforce CDP
Optimize patient journeys through targeted marketing campaigns
across multiple channels
Analyze digital outreach metrics to inform marketing strategies and
improve patient engagement
Required Qualifications:
10+ years of experience in Digital Marketing, CRM, or Customer
Experience management, preferably in healthcare
Expert-level proficiency in Salesforce Marketing Cloud and
Salesforce CDP
Strong data analysis skills and experience with analytics tools
within Salesforce platforms
Bachelor's degree in Business, Marketing, Communications,
Healthcare Administration, or related field; MBA preferred
Proven track record of leading successful CRM initiatives that
enhance patient engagement and retention
Keywords: VirtualVocations, Visalia , Director of Digital Experience, Executive , Visalia, California
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